You Already Know Something Needs To Change
Psychology-Informed Coaching From Someone Who Has Actually Lived It.
Most people who find their way to coaching are not broken. They are not lost. They are standing at a fork in the road — between who they have been and who they are becoming — and they cannot quite see the path forward from where they are standing.
That moment is exactly where this work begins.
I'm Evet DeCota — ICF-certified life coach, psychology graduate, and someone who has spent nearly forty years paying close attention to what people carry when they think no one is watching. I went back to college at fifty, surrounded by students half my age, built this practice while managing a lifelong bone disease, and have had every single conversation I now guide clients through. Not in theory. In real life.
What I bring to this work is not a script. It is a combination of psychological grounding, lived experience, and an honest commitment to helping you figure out what actually matters to you — and what to do about it.
Two Paths. One Commitment to Honesty
For Women Navigating Life, Identity, and What Comes Next
You are capable, and you know it — and still something feels stuck, unclear, or smaller than it should. Maybe you are in the middle of a transition you did not choose. Maybe you have been performing a version of yourself for so long that you have almost forgotten who is underneath it. Maybe you are ready to stop waiting for permission to want more.
This coaching is for the woman who is done managing her life from the outside in and is ready to start building it from the inside out. We will work on the thought patterns that quietly hold you back, the relationships that cost more than they give, the confidence that waits for conditions that never quite arrive, and the version of yourself you keep putting off until later.
Later is now.
Areas we work on together:
Identity and self-worth · Life transitions and reinvention · Confidence and inner critic work · Relationships and boundaries · Grief and loss · Midlife clarity · Authenticity and values alignment
For Hairstylists and Salon Owners Ready to Build Something That Lasts
I built my first salon at twenty-six. Over the next four decades, I owned three, coached stylists, taught cosmetology, and learned every hard lesson this industry has to offer — from managing people who are nothing like you, to keeping your passion alive when the physical and emotional cost of this work starts to compound.
I know what it feels like to love what you do and still wonder how much longer you can sustain it. I know the particular exhaustion of being the person everyone leans on. And I know how quickly a thriving business can quietly become a source of dread if the systems, the boundaries, and the leadership are not in place to protect it.
This coaching is built specifically for where you are. Not generic business advice translated for the salon — the real thing, from someone who has lived it.
Areas we work on together:
Revenue and retail growth · Team leadership and difficult conversations · Burnout prevention and physical sustainability · Client retention and communication · Building a career that goes the distance · Transitioning from stylist to owner mindset
What Coaching With Me Actually Looks Like
01
A Free First Discovery Call
Before anything else, we talk. Not a sales pitch — a real conversation about what you are carrying, what you are hoping for, and whether I am the right person to help you with it. If I am not, I will tell you honestly. That call costs nothing and commits you to nothing.
02
Coaching That Starts Where You Are
I don’t provide a framework and ask you to fit yourself into it. Every coaching engagement starts with understanding your specific situation, your history, and what you actually need, which is sometimes different from what you think you need when you walk in.
03
Honest, Psychology-Grounded Convo
I will not tell you what you want to hear. I will tell you what I genuinely observe — with care, with directness, and with full respect for your autonomy to decide what to do with it. My training is in psychology and professional coaching. My approach is deeply human.
04
Work That Goes Somewhere
The goal is not to keep meeting with me indefinitely. The goal is to help you build the clarity, the tools, and the internal anchor that allow you to move forward — with or without a coach in the room. That is what I am here for.
What Clients Say
“Evet has a rare combination of depth and levity. She brings wisdom grounded in real-life experience, and she knows how to lighten even the heaviest moments with her sharp wit and humor. That balance of empathy paired with strength, and curiosity balanced with clarity, is what makes her coaching so impactful.”
Rebecca F.
If You Want to Know How I Think Before We Talk
The Original Self Podcast is where I explore the psychology of identity, resilience, and behavior — through the lens of someone who has lived it. Eleven episodes in, and every one of them started with something I was already thinking about before I sat down to record.
The blog is where I write about the things I notice in coaching sessions, behind the salon chair, and in my own life. It reads the way I coach: direct, personal, and without pretense.
Both are free. Neither requires a commitment. And both will give you a clear sense of whether this is the right place for you.
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