Achieving Goals Together

Some things can only be learned by living them.

After nearly four decades of sitting with people through their most honest moments, I've come to understand something that no textbook fully captures. Resilience lives in every person who has ever kept going when stopping felt easier. Hope carries real weight when it becomes the thing you reach for instead of despair. Confidence grows not from the absence of doubt but from the decision to move anyway. These are truths I have lived, lost, rebuilt, and lived again, and that journey is what I bring into every coaching conversation.

I'm Evet DeCota, a life coach, a hairstylist, and someone who knows firsthand what it means to reinvent yourself when the path forward isn't clear. I went back to college at fifty, built a new career while managing a lifelong bone disease, and learned the hard way that confidence isn't the absence of doubt, but deciding to move anyway.

I work with two groups of people who matter deeply to me.

For women navigating midlife, identity shifts, and the quiet courage it takes to want more, I offer coaching that is honest, psychologically grounded, and built around who you actually are rather than who you think you should be.

For hairstylists and salon owners who are ready to grow their business, protect their well-being, and lead with intention, I bring nearly four decades of industry experience, the perspective of having built and owned three salons, and a cosmetology teaching background alongside professional coaching tools that speak directly to the world you live in every day.

If you've ever felt stuck between who you've been and who you're becoming, you're in the right place.